Camp Franklin – It’s all in the approach
For some reason, the concept of a “Flipped Fraternity” is hard to grasp. Dick Gould, Stanford’s Tennis Guru — who has been running tennis summer camps for over 45 years, tells me I should change the name to “Camp Franklin” — and run the promotion of it under the domain name I have owned for 20 years – bfranklin.edu. Why? So obvious when you think about it you feel like putting the ice cream cone directly to your forehead. Some of them include:
- Camp means camp. Whether overnight or for all summer. Instantly the reader will associate with the word camp.
- Search Google – key words – Franklin camps – and you will find hundreds of organizations in the business of great offering camping experiences for “campers“. (Duh!)
- Domain names that end with .EDU are very valuable…and, today, are only assigned to “recognized” university and colleges. Instantly, the impression of a Franklin Camps is associated with invention, innovation, creativity, collaboration, science, learning, knowledge sharing.
- You get all the upsides of the idea of “camping” — and none of the downsides of “frats” or “Animal House” or “dirty” or “not-for-my-kid!”
Why didn’t I listen to Dick Gould sooner? I’ve only known him for 55 years. Dick’s Tennis Camps “put all my kids through Stanford…and provided all the extras in life.”
Thank you Dick Gould.
P.S. Make sure to click this link to learn more about Dick, Nike, Camps and more.